Win New Customers Repeatedly/Inexpensively, Using YOUR Public Speaking For Business Marketing System

Preview: Boost Your Business Marketing! Speak Professionally. Inexpensively Attract New Clients/Customers. Tested And Proven System. Get repeatedly invited, acknowledged – and even paid – as an “expert-who-speaks”. Market your products, services or yourself to numerous potential individual or group clients at once. Step up to Smarter Business Marketing(TM). This article tells you how.

Preamble

The ideas I share in this article are based on personal experiences I have had as an entrepreneur, and strategies/techniques I have developed as a result, to help me achieve my goals. Basically, I use them every now and then depending on whether I assess a particular situation or opportunity to have “good business selling potential”. They are not designed to be immediately applicable to every situation, which is why I suggest you think of ways you can adapt them to suit your unique circumstances and/or needs.

How Effective Are You At Speaking Before Important Persons Or Large Audiences About Your Business?

Do you worry or become anxious when you have to speak one-on-one with an important person or before large audiences? Do you have to market products or services to NEW people daily? Do you dread having to make those cold calls to their phones, offices or homes to try making the sale? Are you looking for a proven technique to help you increase your success rate in speaking convincingly to people AT FIRST CONTACT/MEETING?

As a serious minded business owner, you will know that successfully creating (adequate and continuous) awareness about your products/services can be quite a challenging task. I have certainly found it to be so, on a number of occasions! But, I have also always been a person with a passion for problem-solving and process simplification.

To put it another way, I am perpetually on the lookout for cheaper yet more effective way(s) of doing anything I do. My “search” eventually led me to develop for myself – about 4 years ago – what I have called the “Public Speaking for Business Marketing system(PSBM)(TM)” which is designed to enable me cost-effectively boost my marketing efforts when speaking to potential (individual or group) client audiences.

This article offers street-smart, tested and proven strategies you can use to equip yourself to succeed more often in making good and lasting impressions through WHAT YOU SAY and HOW YOU SAY IT(i.e. your communication skills) – especially at formal events like interviews, presentations, business meetings etc.

Speaking Effectively Is Important For Your Business Marketing Success

In doing your business marketing, you will find that sometimes you are required at some stage to have a one-on-one meeting with a prospect, who will want to hear from you exactly how you think your product or service will benefit him/her. In some cases the individual you have to speak with could even be representing a larger group of people, and your ability to CONVINCE him/her that you have something the group or organisation needs could win you an invitation to do a presentation to the larger group of decision makers – taking you closer to making the sale you want.

In essence, when I speak here about speaking effectively in public, I refer to both situations i.e. one in which you have to speak with an individual and that in which you have to speak to a group of people, or indeed a large audience.

Without taking the pains to think carefully through and articulate the key benefits of what you have to offer, in a way that you can SAY it to those who need to hear it, you are likely to STRUGGLE to convince your individual or group audiences that they need your service or product. Potential buyers tend to develop cold feet when the seller they are considering is unable to give them CONVINCING arguments/reasons to go ahead and buy, or make enquiries about buying from him/her.

What Is The Public Speaking for Business Marketing System(PSBM)(TM) About?

What I have called the PSBM(TM) is a “customisable” combination of innovative techniques designed to enable business owners/entrepreneurs/self-employed professionals cost-effectively boost their marketing efforts by speaking professionally to potential client audiences.

There is one key objective of developing/using a PSBM(TM) system: to promote a significant increase in the level of awareness about the speaker/marketer’s products and/or services. Another is the generation of continuous streams of patronage from existing – and new clients. These and more can be achieved, using this system, typically at a fraction of conventional marketing/ advertising costs.

The system will typically have two aspects:

a. the Public Speaking aspect

b. the Street-Smart/Electronic Marketing Strategies & Techniques aspect.

Used together, practically anyone can successfully boost his/her business marketing efficiency and effectiveness.

Who Needs To Use Public Speaking For Business Marketing(PSBM)(TM)?

Virtually every business owner is likely to have need for a cost-effective, long-term and comprehensive system like this. One that enables you to keep prospects and clients “thinking” about what you can do for them for “longer” periods – thereby increasing your chances of getting contacted by them, so you can “close” the sale.

As the preview to this article proclaims, if you can find a way to repeatedly speak professionally – in your areas of PROVEN expertise – to potential client audiences, you stand a good chance of continuously generating new business for yourself. This will happen as a result of increased awareness about, and interest (in you and/or) your services/products – which would have been triggered by your speaking activities.

How Using Public Speaking For Business Marketing(PSBM)(TM) Can Help You

“Whether you’re selling (products), services or yourself, Public Speaking is a great way to market yourself to a lot of potential clients at once ..(and) drum up new business” – Robert Dickman (Highly sought after Hollywood performance consultant, who was once asked – in year 2000 – by Time Magazine to rate the public speaking abilities of America’s Presidential candidates at the time.)

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Going by what I have said so far, it becomes obvious that your ability to speak effectively can yield at least two benefits:

(1) Stimulate prospects’ interest and consequently generate sales leads.

(2) Help you win MORE (sometimes even paid) speaking opportunities & new clients.

Since the ability to speaking convincingly to your prospective buyer about what you have to offer is so important to generating sales leads or closing sales, I believe it only makes sense to LEARN how to speak MORE effectively in a way that makes the above – and more – happen on a regular basis.

How/Where Can You Find Business Marketing Speaking Opportunities?

1. During your routine business marketing visits – or meetings/appointments – with individual/groups decision makers, This would be a typical one-on-one or small group situation.

2. By writing and sending out letters(or even e-mails) to decision makers introducing yourself and stating that you offer such and such talks, keynote speeches. You would make it known that you are available to speak at conferences/events/meetings/retreats etc organised by individuals or groups fitting our target audience profile.

The second opportunity offers potentially greater rewards because YOU would have been invited by them, meaning(unlike the first opportunity which is a “cold call” situation), the audience is MORE likely to be interested in what you have to say – and sell. In addition, many individuals and groups fitting your target audience profile are likely to be LOOKING for “experts” or “specialists” to deliver “talks” or “keynote speeches” at their special outings or corporate events. Your chances of making even greater marketing impact would therefore be boosted since you get to speak to a large number of potential “buyers” all at once.

But you have to make a success of the speaking outing first – and giving a good speech is only a PART of it! Learn why I say so below.

You Don’t Just Need A Speech(es) – You Need A SYSTEM!

It’s not just knowing how to speak and then going out to do so. Having a PSBM(TM) goes beyond that. In ADDITION to being a competent and effective speaker, you will also have in your arsenal other things you will do BEFORE you speak, WHILE you speak and AFTER you have spoken, that will help you achieve the business marketing results you want. It is the combination of your speaking and associated non-speaking actions that constitutes your PSBM(TM) system.

Below, I have listed some key considerations you need to make in developing a PSBM(TM) system that works for you. It does not cover every possibility – you will have to think through what needs to be added, modified or removed completely.

1. How can I learn to (write and) deliver speeches that will help me market my products, services or myself to potential customers/clients?

2. How will I get myself repeatedly invited as an “expert-who-speaks” by my target audience?

3. Is it really possible for me to get PAID as a “speaker/educator”? – and if it is, how exactly do I go about making that happen?

Suggestions: Recognised paid speaking professionals, like Burt Dubin, offer a Speaking Success System(http://www.SpeakingBizSuccess.com) that guarantees you success in the speaking business or your money back. That is of course if you really want to make speaking another dimension to your business offering(I say why not?!). Alternatively, enroll for a Public Speaking training programme at a reputable outfit. Questions you have will be answered there.

Then there is a compulsory assignment: Get yourself a copy of Dale Carnegie’s book: How TO Develop Self-Confidence & Influence People By Public Speaking AND read it over and over again, till you can virtually recall what is written on the next line while reading the preceding one. It’s an excellent book that teaches the art of public speaking in a manner that makes it REAL for the learner.

4. How do I successfully convert enquiries generated through my public speaking activities into new business/patronage?

5. What can I do to reduce the effort it would take to do all the above, so it doesn’t tell on my ability to run my business?

Suggestions: Always use low cost business marketing techniques – both offline and especially on the Internet. Prepare Edumercials (Educational Commercials) about your products or services that will be made available as printed handouts – but preferably as downloaded documents from your website, which you can invite the audience you speak to, to visit your website to request using a contact form(to which you will link follow-up autoresponders as appropriate).

Your website can do so much work for you here. It provides a very cost-effective medium through which to capture prospects. Your speaking outings, and business cards, etc that you give out to those who ask will drive traffic to your site -since you WILL have invited the recipients/audience to visit your site and get say your free report on a useful/interesting topic.

Your free website newsletter(weekly, or periodical) would ALSO be on offer for subscription by your visiting prospects, and through it, you would stay in touch with visitors and even get them to invite friends to join too, because they’re getting useful tips from you!

Convert speeches you deliver to articles and special reports, then offer them for publication online to ezine owners and free submission websites. Make sure to indicate the article is based on a speech you delivered at so and so event, since that adds to your credibility as a recognised authority on the subject. If you have not been invited to speak before, the quality of your articles- if good – can eventually influence decision makers to invite you. Just make sure that by the time they do, you have fully prepared yourself to make a success of the opportunity. In certain cases, you may discover that your writing reputation has preceded you so well, that THEY will be the ones asking you what your speaking FEES are! So, make sure you have THAT already worked out before they ask! 🙂

“Luck is what happens when preparation meets opportunity” – Unknown

What You Need To ALWAYS Remember!

PLEASE NEVER FORGET THIS: You can use your PSBM(TM) system on individuals as well as on small groups or large audiences. In short, you should use your PSBM(TM) system in EVERY business marketing situation that you find it appropriate or relevant.

Of course, since speaking to more than one person offers better potential returns, you would do well to seek opportunities to make that happen more often – hence the need to announce your availability to speak on your area of expertise in as many appropriate places as possible.

The important thing is that you make sure you deliver your intended marketing message in a way that makes those who listen to you, and who fit your your target audience profile(NOT everyone will), readily recognise a need for your products and services, and willing to take action to get it by contacting you for details etc. If you can do this, your PSBM(TM) system can be correctly judged to be working well!

Summary

Business marketing is primarily about getting yourself to the top of your target customer’s consciousness and staying there for as long as necessary to make him/her “buy”. It’s a game of percentages. You can expect maybe ZERO to say 3 of every 100 persons exposed to your marketing to give you a chance to “sell” to them. That does not mean ALL of them will buy. Which is why you need to market FREQUENTLY and to as many pre-qualified prospects as possible: which means plenty of WORK for you!

Adopting a system that takes the work out of your business marketing is sure to dramatically transform the way you do business for the better. It will forever alter, positively – and powerfully – how your existing (and prospective) clients/customers see you – including the ones that do not buy from you(at first).

Why not relieve yourself of the stress of unraveling the marketing dilemma that plagues most business owners today? Develop and start using your own Public Speaking for Business Marketing(PSBM)(TM) system. Take the decision to Step Up To Smarter Business Marketing(TM(TM) today..NOW!

Public Speaking Skills: Public Speaking Fear Comes From Perceived Failure

Public speaking skill is just like any other skill in that the more success that you have, the more self-confidence in public speaking that you develop. The more failures, or perceived failures, that you experience, the more public speaking fear that you are going to experience. The nervousness or anxiety that you feel when you present is normal, but experiencing that public speaking fear for the rest of your life definitely isn’t.

Where does Public Speaking Fear Come From?

Think about any skill that you have developed in your life. For instance, you didn’t come out of the womb knowing how to ride a bike, drive a car, play a musical instrument, or work your iPhone. The first time that you tried any of these activities, you probably experienced some type of discomfort or nervousness. The key to gaining self-confidence in these, or any skill, is to have some type of success where you grow. If the early stages of the skill development are wrought with failures, though, the self-confidence will diminish. For instance, if someone who had never driven a car before gets behind the wheel of a car all by himself or herself (no teacher or coach), then there is a good chance that this first experience is not going to go very well. If the first attempt to drive is on a freeway, then that fear, just like public speaking fear, is going to be huge. At the end of the drive, the person might say something like, “I never, ever, want to experience that again!” If a boss forces the person to attempt the skill years later, that fear is going to grow.

Public Speaking Skill is Developed through Success

A better way to learn a skill is to start with something less risky. In the car example above, most people start in a parking lot with a parent or a coach. Once the confidence increases a little, then the new driver might move to making right-hand turns around a neighborhood. Then move to left-turns. Then maybe get into a higher traffic area. The freeway is last. If you are trying to develop public speaking skills and eliminate public speaking fear, you’ll want to take a similar approach.

Start with something less risky like speaking up at the staff meeting. Most managers or executives want input on ideas or problems during staff meetings. Develop a habit of speaking up at least once during these discussions. Next, volunteer to give a report on a project at a staff meeting. Once you get more comfortable with these types of public speaking opportunities, try something more risky. Maybe ask questions as an audience member in a bigger presentation. Remember that just as when you tried more complicated things in learning to drive, at every stage you experienced more nervousness, when you got to the freeway, the parking lot felt really safe. The same thing will happen with public speaking fear. As you start to experience more complicated presentations, the easier presentations become second nature.

A Public Speaking Coach can Speed Up Your Confidence Growth

Just like the parent or coach who taught you step-by-step how to drive a car, a good public speaking coach can shave a lot of time off your learning curve. For instance, if you went in the parking lot for your first driving experience, it might take you a while to learn how to park correctly. The hardest part would be that you would have very little frame of reference to compare your skill with, so you may not know when you are doing a good job. That questioning that you would have in the back of your mind would cause nervousness. One of the most important parts of coaching is having someone tell you when you did the skill correctly. By the way, you don’t have to go out and find a professional business coach or public speaking coach. Just look for someone who you think presents very well in front of a group and ask the person to watch you and give you feedback. A lot of toasting clubs use this type of coaching.

If your time is short, though, you might want to hire a professional coach. A good public speaking coach can help you develop public speaking skills in a day or two that would take most people years to develop and keep you from developing bad habits. For instance, when I was in my twenties, I wanted to learn how to play golf. I was broke, so I bought some cheap second-hand clubs and went down to the municipal golf course. After a few months, I got pretty good, but I had a terrible slice which hurt my range quite a bit. When I played with friends, I was always two or three strokes behind the group. Eventually, I just figured that golf wasn’t my game, and I stopped playing. Years later, I tried taking it back up and went to a golf-pro near my house. I asked him how long it would take me to become competitive. He said, “Well, if you had come to me in the beginning, maybe a few months, but now, it’s going to be much harder.” When I asked him why, he explained to me that because of my slice, I had developed a habit of turning my body differently to correct the symptom. I knew my ball was going to drift, so, over the years, I just changed my aiming point. My body had become used to that swing, that I had to unlearn that habit before I could re-learn a more proper swing.

If I had just practiced early on with feedback from someone who could already do what I wanted to do, I could have saved myself some time and frustration. In public speaking skills, you can too. Look for a mentor who has already eliminated his/her fear and let that person coach you. Your coach will help you eliminate your public speaking fear much faster.

5 Vital Public Speaking Tips

If you are a frequent visitor to my site, you have probably learnt that I was a two-time captain of the Debate Club in my university while I was undertaking my undergraduate study. Plus, I was also a Toastmasters Club member for around 3 years.

Personally, I don’t consider myself an expert in the field of public speaking even though I have attended many local and international public speaking competitions and experienced public speaking to over 1,000 people in an event. Instead, I would like to call myself an experienced person in the world of presentation, public speaking and communication.

In this article, I would like to share with you guys what I think are the 5 most important Public Speaking Tips. You can take these tips to improve your Public Speaking ability. Trust me when I tell you that Public Speaking skills is crucially important and can actually lead you to the peak of your life especially if your goal is to become a leader in any of your life pursuit.

1. Positive Mental Attitude

Personally, I’ve never heard or seen anyone die of public speaking. So, there is nothing to be afraid of public speaking. It’s easier said than done, right? It truly is, yet such fear can really be overcome.

Many people are afraid of public speaking because they don’t like the feeling of nervousness when they have to stand on the stage and face with many eyes locked on them. In other words, nervousness keeps them stay away from speaking in public.

Personally, I have also undergone the feeling of nervousness in my pursuit of excellence in public speaking. Even though I have a number of experiences giving speech to a group of people, I still feel nervous whenever I am on the stage. I just know how to manage my nervousness well.

How to manage nervousness

If you have some time, please read this detailed article: How to kill your nervousness in public speaking.

But, if you don’t, you should do as the follows:

a. Mentally remind yourself that public speaking can’t kill you.

b. Learn to get accustomed in looking to people’s eyes.

c. Start talking to people while standing whether in formal or informal settings.

2. Voice projection

Personally, I strongly believe that voice is the most important feature in public speaking. A speaker’s ability to properly project their voice well is crucially important in speech delivery.

Great public speakers, in my experience, are people who speak loudly and clearly enough that can be distinctly heard by people listening to them. The voice should not be too loud as it annoys the audience and too low as it makes the audience sleep.

When it comes to voice projection, there are many things to consider such as the using of tone and etc. Usually, a speaker is recommended not to use one tone for the whole speech because it simply makes the speech boring and less emotional. If possible, the speaker should use different tones for different plots. If the plot is about something sad, the tone must be in accordance to the story; it’d better be soft and slow.

How to project voice properly

You can try the following tips:

a. Practice talking to people standing or sitting 2-5 meters away from you. Try to get them understand everything you say. This helps you to talk better with a big group of people.

b. Practice talking to people standing or sitting 0.5-1 meter away from you. Try to get them understand everything you say. This helps you to talk better with a small group of people.

c. Listen to expert story tellers and learn how they use their tone in different parts of the story. Practice narrating story using different tones.

3. Eye contact

Eye contact is usually used by professional public speakers to attract the audience attention. In general, an audience participant focuses on listening to the speaker only when they realize that the speaker speaks to them or that the speaker pays attention to them. How does the participant know that? My experience has taught me that eye contact is the means of such knowledge.

Maintaining a natural and good eye contact with audience is crucially important because it somehow determines the degree of attention the audience members give to us the speakers. Personally, I almost always maintain a close eye contact with the people who listen to me and those who seem not to be focusing on my speech. I don’t have to say their name or point to them to listen to me because my eye contact says it all. Isn’t that cool?

Initially, I was so scared at looking into people’s eyes. I remember I took my glasses off during a classroom presentation because I was not able to undergo the overwhelming pressure of the 20-plus pairs of eyes looking at me. However, thanks to the countless speech delivery practices that I have done for years, I today don’t feel the pressure anymore every time I am on the stage. I just feel at ease.

How to develop powerful eye contact

You can try the following tips:

a. Practice looking into your eyes in the mirror and maintaining the contact for some time (two or three minutes) every day.

b. Practice looking into people’s eyes when you are in conversation in them. I know it’s difficult especially if you come from any country like Cambodia whose societal culture doesn’t promote people looking straight into other people’s eyes. You can start with people that you know well before strangers.

4. Body language

Body language is also one of the most essential elements in speech delivery. Effective use of body language makes the speech lively and active while ineffective use of body language could pose great threat or embarrassment to the audience members. For example, the use of middle finger in North America is offensive. The showing of folding fist could mean either anger or power.

Body language is a bit complicated if one wants to be perfect in it. Yet, it’s worthwhile to learn to use it effectively or perfectly if possible because it’s generally believed that body language conveys much more message than words and tones in any communication scenario. For example, yawning means being sleepy or feeling bored even though the person who yawns tries to say that he is not sleepy or bored.

The use of body language could include such as winking the eyes, using facial expressions, using of hands or legs, posing or standing, and etc. Basically, any movement of the body can be considered as body language.

How to develop powerful body language

You can try the following tips:

a. Strongly believe that use of body language in speech delivery is not crazy or silly. It’s what you are supposed to do and do well if possible.

b. Study the culture in which you are about to deliver your speech. There must be some gestures or body signs considered appropriate or inappropriate. Study them well so as not to offend your audience.

c. Practice using wide and clear body language. Use your hands widely. When you are on the stage, you shouldn’t fold your hands together. Instead use them widely so that your audience can see what you are trying to convey to them.

5. Practice

“Best practices give best results,” said Mr. Somboon Mongkol Sambath, one of the most experienced Toastmasters members with whom I associated during my time in Toastmasters Club. I heard the saying quite early in my pursuit of excellence in public speaking skills, and it has always become my only philosophy in speech delivery and public speaking.

There might be born great public speakers, but the number of these people is so few. Yet, there are so many great trained public speakers. The late Steve Jobs could be one of the examples. Before he passed away, he was considered one of the world’s most powerful public speakers even though he was not born to be a public speaker. During his initial show-ups on the stage or via media, he was quoted as nervous and shaky delivering his speeches.

Like Steve Jobs, I am not a gifted or born public speaker. I spent around 6 years to get trainings on how to effectively deliver speeches. I joined IFL Debate Club and Toastmasters Club. Plus, I have rarely if not never rejected the opportunities to improve my public speaking ability. I even volunteer for the chance to talk in front of people on any topic.

So, if you want to become a powerful and successful public speaker too, you should have this practice mindset. Sharpen your public speaking skills with practices, as many as possible.

How to develop powerful practices

You can try the following tips:

a. Prepare what you are going to talk. Put it in writing in brainstorming or complete form.

b. Rehearse your speech as many as possible before you get on the stage. You can do it in front of pretending audience if you can find. This helps build up your confidence.

c. Practice with a partner that has similar mindset to you.

d. Get constructive feedback from people who listen to your speech after each of your practices.

e. Video-tape your speech. Believe me when I say that you will learn more if you witness your own strengths and/or weaknesses.